Every Team Canada athlete has a personal story of adversity that we don’t see; and through their bravery overcame. In the lead-up to The Summer Games Paris 2024, we spotlighted these human stories—with the help of Canadian icons Celine Dion and Michael J. Fox—to inspire every Canadian facing the odds in their own lives.
Recognition
2024 IOC Golden Rings Awards - Silver
Mentions
Reuters
Globe & Mail
National Post
CTV
TSN
The Drum
Communication Arts
71% of Canadians 18-34 still use the first bank account their parents signed them up for as little kids. This means they’ve been paying sky-high bank fees their whole lives. Yikes!
We teamed up EQ Bank with Canada’s favourite father-son comedy duo, Eugene and Dan Levy, to spotlight this problem and give Canadians a second chance at their first bank account.
Recognition
2024 ADCC Awards - Bronze, Finalist
2024 CMA Awards - Gold
2024 Strategy’s Brand of the Year
The 1934 Chatham Coloured All-Stars were the first all-Black team to win an Ontario Baseball Association Championship. To keep their memory alive, we recreated the team in baseball’s most popular video game—MLB The Show.
We recreated the team using the game’s existing customization tools. We then made the 13-player roster available for gamers to build and play as the team for themselves.
Recognition
2023 Cannes - Shortlist
2023 ADC Awards - Best of Discipline, Gold, Silver, Shortlist x3
2023 One Show - Merit, Shortlist x4
2023 Clios - Bronze, Shortlist
2023 Webby Awards - Nominee x2
2023 ADCC Awards - Bronze x2
2023 Marketing Awards - Silver, Merit
2023 Atomic Awards - Silver
2023 CMA Awards - Gold
Mentions
CBC
CTV News
Yahoo News
Trend Hunter
AdWeek
Muse By Clio
LBB Behind The Work
Every Super Bowl Sunday Canadians eat 80 million hot wings. With sauce names like “Pain”, “Death”, & “Insanity” that’s a lot of scorched mouths.
To soothe the spice this year, Astro Original introduced Canadians to a “brand new” product “innovation”—Astro Cooling Sauce. It looks and tastes exactly like Astro Original. Because, well, it is.
There comes a time in everyone’s life when they’re just too old to go trick-or-treating. So we built a house that trick-or-treats you.
Recognition
2019 ADCC Awards - Bronze
2019 Applied Arts
Mentions
AdWeek
Muse By Clio
BlogTO
Narcity
Ads Of The World
Best Ads On TV (Top 6 Of The Week)
Adidas is known for celebrating creativity. Hockey is known for having conservative, traditional values. As the new sponsor of the NHL, we had the opportunity to challenge some long-held beliefs and inspire kids to be their own player.
Mentions
Trend Hunter
NHL.com
Nice Kicks
Sports Business Daily
UpRoxx
When winter hits, most fun-to-drive cars are put away for the season. That’s not fun. But since the Mazda3 has a new all-wheel drive system, it’s a joy to drive all year long.
The world's best athletes look outside their sport for new ways to train. We created a campaign to show young athletes how to discover training elements from other sports and apply them to their own.
We started the Athlete Vs Athlete Challenge where one athlete performed a drill from outside their sport, then called out others on Instagram and Twitter to try and beat them.
A Volkswagen is a meticulously crafted, finely tuned piece of German engineering. Replace just one genuine part with a generic one, and you no longer have a meticulously crafted, finely tuned piece of German engineering.
Recognition
2021 Chip Shop Awards - Finalist
On an episode of "How I Met Your Mother" Jason Priestley made a random Tim Hortons reference, claiming to have invented a donut. We jumped on this free publicity and created a competition where fans designed their own donut and had it judged by Jason himself.
Recognition
2014 CMA Awards - Gold, Silver, Bronze
2014 John Caples - Bronze, Finalist
Mentions
CBC
Global News
CTV
National Post
Huffington Post
Globe & Mail
Maclean’s
Yahoo News
The Star
Toronto Sun
Vancouver Sun
CP24
Marketing
We wrote a song about the heartbreak musicians feel when clients choose generic stock music over an original composition. This is “Demo Love.”
Available on Spotify, Apple Music, and Amazon Music.
Mentions
The Message
Stimulant
Little Black Book
Ads Of The World
Netflix Canada wanted to promote their scary new movies to millennials in the lead-up to Hallowe’en. But movie trailers have been done to death.
So we brought back the cast of the iconic ‘90s TV show “Are You Afraid Of The Dark?” to tell ghost stories around the campfire, and hit our audience right in the nostalgia.
