About

I’m a husband, English Bulldog papa, golf nerd, and travel enthusiast.
I’m also a Creative Director & Copywriter at The Hive in Toronto.

Get in touch at michaelalbrecht416@gmail.com.

Clients include:
adidas, McDonald’s, Skittles, Dove, Canadian Olympic Committee, Volkswagen, Mazda, Netflix, President’s Choice, OLG, EQ Bank, HSBC Bank, American Express, Molson Coors, PepsiCo, Heart & Stroke Foundation

Work featured by:
Bloomberg, Reuters, Huffington Post, CBC, TSN, Globe & Mail, Yahoo News, Global News, National Post, Financial Post, Maclean’s, Trend Hunter, Toronto Star, Toronto Sun, Vancouver Sun, The Drum, AdWeek, Communication Arts, Shots, Muse By Clio

Awards:

Cannes
2023 - Shortlist, Entertainment For Gaming: Partnerships, “Chatham Plays On”

ADC Awards
2023 - Best of Discipline, Gaming, OLGxMLB “Chatham Plays On”
2023 - Gold, Gaming: Character Design, OLGxMLB “Chatham Plays On”
2023 - Silver, Gaming: Brand Integration, OLGxMLB “Chatham Plays On”
2023 - Shortlist, Branded Content: Games, OLGxMLB “Chatham Plays On”
2023 - Shortlist, Craft in Film: Direction, OLGxMLB “Chatham Plays On”
2023 - Shortlist, Craft in Video: Direction, OLGxMLB “Chatham Plays On”

One Show
2023 - Merit, Gaming for Good, OLGxMLB “Chatham Plays On”
2023 - Shortlist, Multicultural Impact, OLGxMLB “Chatham Plays On”
2023 - Shortlist, Community Building, OLGxMLB “Chatham Plays On”
2023 - Shortlist, Use of Gaming as a Tool, OLGxMLB “Chatham Plays On”
2023 - Shortlist, Online Film: Over 60 Seconds - Single, OLGxMLB “Chatham Plays On”

Clio Awards
2023 - Bronze, Branded Content: Games, OLGxMLB “Chatham Plays On”
2023 - Shortlist, Branded Content: Partnerships, OLGxMLB “Chatham Plays On”

The Webby Awards
2023 - Nominee, Social Impact, OLGxMLB “Chatham Plays On”
2023 - Nominee, In-game Integration, OLGxMLB “Chatham Plays On”

IOC Olympic Golden Rings Awards
2024 - Silver, Best Social Media Campaign, COCxCBC “Brave Is Unbeatable”

ADCC
2024 - Bronze, Film: Performance, EQ Bank “Second Chance”
2024 - Finalist, Film: 30s Single, EQ Bank “Second Chance”
2023 - Bronze, Interactive: Games, OLGxMLB “Chatham Plays On”
2023 - Bronze, Film: Over 45 Seconds, OLGxMLB “Chatham Plays On”
2019 - Bronze, PR Stunt/Event, Skittles “The House That Trick-or-Treats You”

Marketing Awards
2023 - Silver, Digital: Games, OLGxMLB “Chatham Plays On”
2023 - Merit, Digital: Best Use of Technology, OLGxMLB “Chatham Plays On”

Strategy Magazine
2024 - Winner, Brand Of The Year, EQ Bank “Second Chance”

Atomic Awards
2023 - Silver, Atomic Tech, OLGxMLB “Chatham Plays On”

The Drum’s Chip Shop Awards
2021 - Finalist, Best Ad Without A Visual, Volkswagen “Almost a Good Thing”

Applied Arts
2019 - Experiential/Events, Skittles “The House That Trick-or-Treats You”
2016 - Promotional, St. John Ambulance “Social CPR”
2016 - Public Service, St. John Ambulance “Social CPR”
2015 - Youngblood, OgilvyOne “Film Your Feedback”

Applied Arts Design
2016 - Premiums/Gift Items/Promotional Apparel - Single, “Blood, Sweat, and Tears”

CMA Awards
2024 - Gold, Financial: Brand Building, EQ Bank “Second Chance”
2023 - Gold, Consumer Services: Innovative Media, OLGxMLB “Chatham Plays On”
2020 - Gold, Financial: Innovative Media, HSBC Bank “The Adpointment”
2019 - Gold, Financial: Customer Experience, HSBC Bank “Let’s Meet 1 on 26”
2014 - Gold, Food & Beverage, Tim Hortons “Duelling Donuts”
2014 - Silver, Food & Beverage, Tim Hortons “Duelling Donuts”
2014 - Bronze, Food & Beverage, Tim Hortons “Duelling Donuts”

John Caples Awards
2014 - Bronze, Tim Hortons “Duelling Donuts”
2014 - Finalist, Tim Hortons “Duelling Donuts”